North Pole · Oct 23, 2026 · Google Play

How much does Santa earn on Google Play?

We sifted through hundreds of Santa-themed apps and kept the 10 that do the same job: let kids get a call, a video or a message from Santa. Then we ranked them by revenue.

Data: AppStoreSpy · US market · estimated lifetime revenue

~$20.8MCombined lifetime revenue of the top 10 apps

48%Share taken by the #1 app, PNP, alone

82%Share taken by the top 3 apps combined

The ranking

Each bar's length is proportional to estimated revenue. The scale is linear, so the gaps between apps are the real gaps.

1. 1
   Call & Video from Santa: PNP$10M

   UGroupMedia · 31.6M installs · com.ugroupmedia.pnp14
2. 2
   ElfYourself®$5M

   Magic Mirror LLC · 27.6M installs · air.com.officemax.magicmirror.ElfYourSelf
3. 3
   Message From Santa: Call&Video$2M

   First Class Media B.V. · 9.3M installs · org.retropixel.CallSanta
4. 4
   Speak to Santa! Tracker & Call$1M

   North Pole Command Centre · 1.6M installs · com.gravytraingames.santatrackerlitereal
5. 5
   Catch Santa Claus In My House!$1M

   Capture The Magic · 1.8M installs · com.mobiledevelopment.lazarpesic.capturethemagic
6. 6
   Elf Cam: Santa's elf tracker$1M

   Scibble LLC · 0.5M installs · app.elfcam.elfcam
7. 7
   Video Call Santa$500K

   Dualverse, Inc. · 1.3M installs · com.surrealknight.videocallsanta
8. 8
   Personalized Call from Santa$200K

   PackageFromSanta.com · 1.7M installs · com.packagefromsanta.callfromsanta
9. 9
   Videollamada a Santa$50K

   Dualverse, Inc. · 2M installs · com.surrealknight.videocallsantaspanish
10. 10
    Santa Claus Call$50K

    Tripti · 1.1M installs · com.nt.santacall

Longest bar = $10M. Apps with equal revenue are ordered by installs.

One app takes almost everything

PNP (Portable North Pole) from UGroupMedia has earned about $10M, as much as the other nine apps combined. PNP arrived before most of its competitors, and it sells exactly what parents will pay for: a video in which Santa says their child's name, mentions the child's photo and the wish they wrote.

The next two apps follow the same logic. ElfYourself (~$5M) puts the whole family's faces on dancing elves. Message From Santa (~$2M) makes personalized videos and calls much like PNP. Together, these three account for 82% of the top 10's revenue.

Installs are not revenue

Santa Prank Call: Fake video has more than 33 million installs, more than PNP. Its estimated in-app revenue is only about $20K.

Prank call apps make their money mostly from ads. Personalized apps make it from paid plans.

The pattern repeats at the bottom of the ranking. Videollamada a Santa has 2 million installs but only ~$50K, while Elf Cam reached ~$1M with half a million installs. People pay when the content is about their own child, not a generic video made for every kid.

The money arrives in December

When we pulled the data in late October, monthly revenue for almost every app on the list was zero. A Christmas app's entire year is packed into about six weeks, from mid-November through Christmas. That is why this ranking uses lifetime revenue instead of monthly revenue.

For app makers, this means updates, store screenshots and ad budgets have to be ready before November. Launching in December means missing half the season.

Product types in the top 10

• Personalized videos and calls: PNP, Message From Santa, Personalized Call from Santa. The highest-earning group.
• Simulated video calls: Video Call Santa, Videollamada a Santa, Santa Claus Call. Many installs, lower revenue.
• Tracking and calling: Speak to Santa! Tracker & Call pairs a map of Santa's journey with a phone call.
• "Caught on camera": Catch Santa Claus In My House! and Elf Cam place Santa or an elf into photos of the child's own home.
• Face-swap fun: ElfYourself, made for the whole family rather than just kids.

Full list

#	App	Package name	Revenue	Installs
1	Call & Video from Santa: PNP	com.ugroupmedia.pnp14	$10M	31.6M
2	ElfYourself®	air.com.officemax.magicmirror.ElfYourSelf	$5M	27.6M
3	Message From Santa: Call&Video	org.retropixel.CallSanta	$2M	9.3M
4	Speak to Santa! Tracker & Call	com.gravytraingames.santatrackerlitereal	$1M	1.6M
5	Catch Santa Claus In My House!	com.mobiledevelopment.lazarpesic.capturethemagic	$1M	1.8M
6	Elf Cam: Santa's elf tracker	app.elfcam.elfcam	$1M	0.5M
7	Video Call Santa	com.surrealknight.videocallsanta	$500K	1.3M
8	Personalized Call from Santa	com.packagefromsanta.callfromsanta	$200K	1.7M
9	Videollamada a Santa	com.surrealknight.videocallsantaspanish	$50K	2M
10	Santa Claus Call	com.nt.santacall	$50K	1.1M

How we got the numbers

• The source is the AppStoreSpy API, queried on October 23, 2026, using its default US market.
• We filtered for published apps whose names contain "santa", "north pole", "christmas call" or "elf", plus the apps Google Play lists as similar to PNP. We then removed games, Bible apps, English-learning apps and apps that only shared a name.
• Revenue is AppStoreSpy's estimate of lifetime in-app revenue, rounded into tiers ($10M, $5M, $2M, $1M…). It does not include ad revenue and should not be read as accounting figures.
• Videollamada a Santa is the Spanish-language version of Video Call Santa, from the same developer, Dualverse.

These figures are third-party estimates as of the query date and will change sharply after the 2026 Christmas season.